Facebook Hits 16 Million Per Month in Nigeria
Facebook community
in Nigeria continues to grow monthly with 16 million customers using it
100% on mobile. Each day, 7.2 million people visit Facebook with 7
million on mobile.
"For us, Friends
Day in Nigeria was about hearing the stories of our community using
Facebook our platform to grow and connect with others. We have made
amazing progress over the past year. We're only 1% done in Nigeria and
inspired to do even more in this fast-moving, mobile first country,"
said Nicola Mendelsohn, Vice President, EMEA, at Facebook.
Nunu Ntshingila,
Head of Africa for Facebook, said: "This is the year we deepen our
partnerships with Nigerian businesses. We're committed to Nigeria, and
during this visit we shared insights with our business and agency
partners on how to deliver personalised marketing, at scale, where
people are - on their mobile phone. We want to make sure Nigeria - its
people, its agencies and its businesses - realise the opportunity that
technology and mobile bring."
Ntshingila
continued: "We know the mobile platform people use the most in Nigeria
is Facebook and up to 77% of Nigerians on Facebook use their mobile
device to discover new products and services. Nigerians are
sophisticated mobile users and this sophistication is increasing fast -
people are ahead of businesses, and we're here to help businesses create
mobile-first solutions to grow their business."
Facebook also
hosted a dinner for women leaders in Nigeria where Mendelsohn and
Ntshingila spoke about entrepreneurism and technology can drive
economies and create jobs.
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