JUST IN - UEFA Champions league Trophy: Heineken and UEFA bet big on Africa
The African continent is known for its passion and drive towards the game of football. Anestimated 400 million Africans tune in to watch European football matches weekly, especially those featuring the most followed teams on the continent – Real Madrid, Chelsea, Manchester United, Arsenal, Liverpool and Barcelona. The growth and success of football professionals from the continent such as Senegal’s Sadio Mane, Egypt’s Mo Salah and Algeria’s Riyad Mahrez has further fuelled this interest and passion for European football. On Champions league football game nights, streets and bars are filled with cheers at every strike of a goal.